Not surprising, I usually find they just don't care.
For every example of a parent I've seen purchasing games with a young child as the intended recipient, I've seen a usual lack of caring about the interpretation of the ESRB. Most feel they can judge what is appropriate for thier child/niece/nephew/etc and some still have no idea about the content on the actual game.
Gaming parents (one's that actually play) though, are much more in tune to the accuracies of the ratings system, and luckily as generations get older, they're the ones buying as well.
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